Legal
Privacy Policy
Last updated: May 2025
Versus Lab takes data protection seriously. This policy explains what personal data we collect, how it's used, who it may be shared with, and what rights you have over it. We've tried to write this plainly rather than making it harder to read than it needs to be.
1. What data we collect
Contact form submissions
When you use our contact form, we collect your name, email address, optional subject line, and your message. This data is used solely to respond to your inquiry.
Analytics data
If you consent to analytics cookies, anonymised data is collected about how you use the site — page views, session duration, and navigation paths. This is never tied to any personally identifiable information.
Cookie preferences
Your consent choices are stored locally in your browser's localStorage so we don't have to ask every time you visit. This data does not leave your device.
Data we do not collect
We do not collect payment information, create user accounts, or maintain any persistent user database from this website.
2. How we use your data
- →Responding to inquiries: Contact form data is used only to reply to your message. We don't add you to any mailing list without explicit consent.
- →Improving the site: If analytics cookies are enabled, aggregated data helps us understand what works and what doesn't, so we can improve the experience.
- →Advertising measurement: Where you've consented to advertising cookies, data may be used to measure the effectiveness of any advertising campaigns we run.
- →Legal basis: Data processing is based on your consent (for cookies) and our legitimate interest in responding to business inquiries (for contact form data).
3. Data sharing and third parties
We do not sell personal data. We may share data in the following limited circumstances:
Analytics providers
Where you consent to analytics, anonymous usage data may be processed by third-party analytics services. These are subject to their own data processing terms.
Advertising platforms
If advertising cookies are consented to, data may be shared with platforms such as Google for campaign measurement. This is governed by those platforms' respective policies.
Legal requirements
We may disclose data if required to do so by law or in response to a valid legal process.
4. How we protect your data
- →The website is served over HTTPS to protect data in transit.
- →We limit the amount of data we collect to what's genuinely needed.
- →Contact form submissions are handled with care and are not shared beyond what's necessary to process your inquiry.
- →In the unlikely event of a data breach involving personal information, we will notify affected individuals as required by applicable law.
5. Data retention
Contact form data is retained only as long as needed to handle your inquiry and any follow-up. Once a conversation concludes and there is no ongoing business relationship, data is deleted within a reasonable time.
Cookie preference data is stored locally in your browser and is not retained on our servers. It persists until you clear your browser data or update your preferences.
6. Your rights
- →Right of access: You can request a copy of any personal data we hold about you.
- →Right to rectification: If any data we hold is inaccurate, you can ask us to correct it.
- →Right to erasure: You can request deletion of personal data we hold, where no legal obligation prevents it.
- →Right to portability: Where applicable, you can request your data in a structured, machine-readable format.
- →Right to object: You may object to processing based on legitimate interests.
- →Withdraw consent: Cookie preferences can be updated at any time on our cookie policy page.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may: Avoid filling out contact forms, account registrations, or any data-submitting features. Disable cookies through your browser settings (see our Cookie Policy for more details). Contact us directly to request the deletion of any previously shared personal data. We respect your privacy choices. If you would like us to delete your data, please reach out to us via our Contact page. We will process your request promptly.
Policy updates
We may update this policy from time to time as our practices evolve or legal requirements change. When we do, the "last updated" date at the top of this page will reflect the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.